On Par Podcast - Episode 15 - Capturing the AI Opportunity

Episode: Capturing the AI Opportunity Host: Greg Sharp, ZenContract Guest: Dustin Puryear, Founder - Giant Rocketship

AI is no longer a future trend - it’s actively reshaping how MSPs deliver, price, and scale their services.

In this episode of Zencast, Greg Sharp sits down with Dustin Puryear, Founder of Giant Rocketship, to explore how MSPs can move beyond hype and start practically capturing the AI opportunity.

Rather than focusing on tools alone, the conversation dives into where AI actually delivers value - from readiness assessments and compliance, to workflow automation and managed workloads. Greg and Dustin share real-world examples, commercial strategies, and practical starting points MSPs can use today.

In this episode, we cover:

• Why AI readiness assessments are a logical starting point for MSPs
• How MSPs can monetise AI beyond simply reselling tools
• The growing importance of AI compliance, data security, and governance
• How embedding AI into workflows and service delivery unlocks real value
• Why MSPs are shifting from managing workstations to workloads
• How to use internal automation as a blueprint for customer offerings
• Where the biggest commercial opportunities exist for MSPs right now

Key takeaway: AI becomes truly valuable when it’s delivered as a managed service, not a standalone tool. The MSPs that win will be the ones who package intelligence, compliance, and automation into clear, repeatable offerings.

This podcast is hosted by ZenCast.fm