On Par Podcast - Episode 12 - The MSP Sales Shift Luke Fong
How saying no, setting boundaries, and rethinking sales helped this MSP grow smarter.
How saying no, setting boundaries, and rethinking sales helped this MSP grow smarter.
Greg Sharp chats with Luke Fong, CEO of Lateral Plains, about the hard lessons behind growing an MSP — from ditching pricing-first conversations to saying no to the wrong clients.
They cover: ✔ Rebuilding the sales process ✔ Why fit matters more than "yes" ✔ Using local events to drive real revenue ✔ Setting expectations early ✔ AI vs automation (and what actually works)
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