On Par Podcast - Episode 10 - From Conversations to Close: MSP Sales with Adam Ross
Greg Sharp sits down with Adam Ross — CEO and Co-Founder of CloudOlive — to unpack what really works in MSP sales today.
Greg Sharp sits down with Adam Ross — CEO and Co-Founder of CloudOlive — to unpack what really works in MSP sales today.
In this episode of The On Par Podcast, Greg Sharp sits down with Adam Ross — CEO and Co-Founder of CloudOlive — to unpack what really works in MSP sales today.
From the power of founder-led selling to filtering time-wasters with one simple question, this episode is packed with practical strategies MSPs can apply immediately to grow revenue, shorten sales cycles, and win better-fit clients.
💬 Topics covered:
Why “How have you tried to solve this already?” is the ultimate qualifying question
How to uncover patterns in your last 5 deals (and double down on them)
When to walk away from a bad-fit opportunity
The importance of fast follow-up and professional proposals
What real traction looks like — and how to systemize it
Bonus: How billing clarity and contract speed build long-term trust
Whether you're a founder still leading sales or scaling a team — this one’s a must-listen.
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